When you founded Kolorky 4 years ago, what did you wish for?
My desire for change was really great then. I wanted to build something of my own. Something into which I put all my energy and passion and all that I was capable of at the time. My goal was to turn a baby consumer product, which diapers undoubtedly are, into a design thing. Create a stylish foundation for your baby's wardrobe. And I also wished to have a customer who would smile at me and be satisfied. And so I think it turned out. I founded Kolorky back then with the idea that one day I would be able to devote myself fully to them and I would be able to afford to quit my current job. That too was successful.

Was there ever a moment when you wanted to give up?
Some moments were and are really difficult and sometimes I didn't know what to do. However, I was always looking for a way to get out of it. What to do differently and better. Over the years I have learned patience and I also know that some things simply take longer than I imagine and that it is impossible to please everyone. I learn from every bad thing what to do better next time so that it doesn't happen again. But even though it was difficult at times, I never once wanted to give up.

And when, on the other hand, did you realize that Kolorek had become an established children's brand and that it was actually a success?
Every day I am happy that Kolorky are sold and that customers like them. It's still kind of unbelievable to me. It dawned on me when wholesalers started calling by themselves. That's what I thought, you know, they already know about us, well, that's a joke! And I started to feel confident, which was very nice. Even if the business is really challenging, these are the rewards, the feeling of satisfaction and the energy to keep going.

Do you know how many customers Kolorky has?
Honestly, I don't count customers. It's not even possible, because I already sell through other stores. And most importantly, it doesn't matter to me if there are one more or less. I'm glad that they are, they are wonderful and nice, and that there are enough of them for Kolorka to thrive and for other products to be created.

Few people know that Kolorky are already available abroad. In which countries did mothers like them?
I am thrilled that Kolorky crossed the Czech border. Although it is still a bit more difficult than selling with us. We sell colored pencils in Slovakia, Hungary, Slovenia, Poland and Italy. And let's see where Kolorky will look next.

Kolorky now has twelve designs. What is your favorite?
I can't say that. All Kolorky are a matter of my heart. They all have something in common and I like them all equally.

And which one is the most popular among customers?
Most customers buy different designs and then rotate them. That's exactly what I intended at the beginning. Otherwise, however, KOLORKY NIGHT with a unicorn motif leads the way among customers. I'm curious myself how the new rainbows and rain will fare. They caused a great wave of enthusiasm on Instagram. So let's see if they can't outrun the unicorns by any chance.

Now there is one more brand new item on offer — bamboo diapers. How are they different from classic KOLORKY DAY and what are their advantages?
DAY NATURE COLORS are my test diapers. I try to go as far as possible in the production of diapers using materials that are as gentle to nature as possible, so that the diaper still maintains its comfort. I hope that in the future we will take NATURE one step further and manage to replace the remaining components so that the diapers are 100% biodegradable. For new diapers, I would highlight the properties of bamboo — it is antibacterial, hypoallergenic, breathable and 100% biodegradable. Bamboo is also the fastest growing plant, is grown without the use of pesticides or fertilizers, and does not require replanting. Therefore, its cultivation has a low impact on the environment. We are one step closer to nature again and I feel really good about it.

Customers can also add the Good Deed product to their cart. What is it about?
I have it set in me so that if I can, I will help. And thanks to Kolorky, I can, which is why I regularly donate Kolorky to various places. A few months ago, we introduced the possibility of purchasing the charity product Dobrý skutek at a discounted price on the e-shop for our customers as well. They can buy a package of Kolorek and we will then deliver it to families of single parents in cooperation with the Šatník Nora Fridrichová foundation fund. I am happy to have customers who buy the product and help together with us. Now, on the occasion of his 4th birthday, we will support him with a campaign called 10,000 Good Deeds. The campaign will run for exactly one month and a lot of famous personalities have also participated. In an imaginary online relay, they send diapers to each other, which end up going to a single family. The goal is to collect ten thousand packs of diapers in one month. Anyone can participate in the relay, just do a Good Deed.

Kolorky are no longer just eco diapers, but you recently launched the KLRK HOME brand. How did you come up with accessories?
I feel that once a person sets out to make anything, they have a desire to grow with the brand and bring more and more products to customers that they might like. Then you have a head full of ideas about everything you want to do, and the only thing stopping you is finances. I always say that KLRK HOME was born out of love for Kolorka. And also thanks to the fact that I met the designer Sabina Sedlaříková, with whom we understand each other very well in terms of design, we have a common focus on detail and an overall view of the world, we complement each other. We have already introduced two collections, both of which are completely designed and manufactured in the Czech Republic. I hope that KLRK HOME will also do well and we will be able to add more products. We have a lot of ideas and plans, so hopefully they will come true.

Do Czech customers appreciate that the accessories are completely designed and manufactured in the Czech Republic?
I hope so! Because it's so complicated and difficult to process it all, find a manufacturer and put everything together to make it work... I believe they appreciate that and that's why they buy accessories from us.

Can you tell me if you have any new designs or products coming up?
Not only do I have a head full of ideas, but my colleagues also get involved and come up with all the things we could do. I think we still have a long way to go and that the ideas we have in our heads can be realized. I believe they will like each other and we will have lots of happy babies and parents. I'm really looking forward to it. In my opinion, that's the most beautiful part of the job, when you can go crazy and make someone else happy.

What are your plans for next year?
I always have big plans. It can't be done without them. But it may happen that not all plans will work out, so I don't want to reveal them yet. We are currently working on a lot of news, but it is taking a little longer than I originally thought. Hopefully we will surprise you with something beautiful new soon.

And in the end, what would you like to wish for Kolorka?
I would especially like to thank my colleagues who work with me. Without them, it would not be possible today. They are all very handy and I am glad to have them. I wish that we will continue to work together for a long time. And I wish my golden, beautiful, dearest Kolorkas to be this popular and beautiful until their fifth year. Let us achieve great things together, we have more news and products. And may we always have many satisfied customers and especially dry bottoms. That's the most important thing.